Finance Forward: Anaya’s Vision in Action ✨

Anaya Taneja (Grade 11, Suncity School, Gurgaon) a passionate young leader, is driven by a dual vision: to empower the small businesses that are the backbone of her community and to uplift women from underserved communities through social entrepreneurship.

She’s empowering these businesses by creating Google accounts for them and establishing their online presence. This crucial step opens doors to new customers and opportunities for growth.

Let’s delve into some of the inspiring results of Anaya’s project

Seema Khushi Ironing Stall:

Previously, Seema faced the arduous task of collecting clothes personally, often walking long distances under the scorching sun. Anaya’s solution? A WhatsApp broadcast channel. Now, Seema can effortlessly send updates and promotions to her customer base, making her service more accessible and convenient. Additionally, registering her business on Google allows potential customers to find her easily online.

Sell Point Clothing Shop:

Sell Point yearned for a stronger online presence and improved customer interaction. Anaya established a Google My Business account for the shop, complete with a review section and accurate location details. This not only increased their online visibility but also encouraged valuable customer feedback through reviews. Furthermore, a dedicated WhatsApp broadcast list empowers them to effectively advertise new arrivals and promotions.

Aayansh Mobile Accessories Shop:

Aayansh’s biggest hurdle was an incorrect Google Maps listing, leading customers astray. Anaya rectified the location, ensuring customers could find the shop effortlessly. Additionally, she created a professional Gmail account for the business, fostering a more streamlined communication channel.

Shamshad Tailor:

Standing out in a crowded marketplace proved challenging for Shamshad. Anaya listed his business on Google, giving him a crucial online presence. Now, potential customers searching for tailoring services can discover Shamshad’s expertise, propelling his business forward.

By equipping these businesses with digital tools they need to thrive online, Anaya aims to:

• Increase Visibility: Make it easier for potential customers to find them through search engines and online directories.
• Enhance Customer Engagement: Foster stronger connections with their existing customer base through efficient communication channels.
• Streamline Operations: Utilize technology to improve efficiency and free up valuable time for business owners.

Uplifting Lives Through Social Enterprise:

Beyond supporting local businesses, Anaya co-founded a student-led organization Festohar with a mission to empower underprivileged women and promote eco-friendly practices. Festohar skills women to create festival products that are also environment friendly and provides an online platform to help them sell their products and thus promote their livelihood making them financially independent.

The Impact Continues

Anaya’s project extends beyond immediate solutions. She equips business owners with the knowledge to navigate the digital world effectively. By creating email accounts, correcting online locations, and setting up Google and WhatsApp business tools, she empowers them to manage their online presence independently, fostering long-term growth.

Anaya’s dedication exemplifies the power of youth leadership. Her passion for empowering small businesses paves the way for a more vibrant and connected community, and her innovative approach inspires us all.

Like Anaya, you can

• Work with diverse communities in an area of your interest;
• Build entrepreneurial skills & improve soft skills;
• Experience collective youth power in achieving sustainable development goals.

Take that first step! Begin your changemaking journey by signing up for the upcoming cohorts of our Global Challenges & Social Justice Program.

Batch starts: 15 Jul, 15 Aug, 15 Sept